{"TEXT":"\u0110\u00e3 l\u00e2u, xu\u1ea5t hi\u1ec7n \u201cngh\u1ec1\u201d b\u00e1n \u00fd t\u01b0\u1edfng cho ng\u01b0\u1eddi kh\u00e1c, \u0111\u1ec3 c\u00e1 nh\u00e2n\/ t\u1eadp th\u1ec3 \u0111\u00f3 l\u00e0m ra, ho\u00e0n thi\u1ec7n th\u00e0nh ph\u1ea9m. N\u00f3 c\u00f3 m\u1eb7t \u1edf nhi\u1ec1u ng\u00e0nh, ngh\u1ec1, \u0111a d\u1ea1ng l\u0129nh v\u1ef1c. T\u00f4i t\u1eebng nghe m\u1ed9t \u00f4ng ch\u00fa k\u1ec3 trong l\u00fac tr\u00e0 d\u01b0 t\u1eedu h\u1eadu. X\u01b0a, \u00f4ng t\u1eebng l\u00e0m thi\u1ebft k\u1ebf cho c\u00e1c m\u1eabu \u00e1o thun (\u00e1o pull) th\u1eddi trang. \u00d4ng ch\u00fa kho\u00e1i \u00f4ng \u1edf ch\u1ed7 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, t\u00e1o b\u1ea1o, kh\u00f4ng \u0111\u1ee5ng h\u00e0ng, r\u1ea5t h\u1ee3p th\u1ecb hi\u1ebfu tu\u1ed5i tr\u1ebb. Do v\u1eady s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf n\u00e0o c\u00f3 \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o c\u1ee7a \u00f4ng ch\u00fa n\u00e0y \u0111\u01b0a ra th\u00ec \u0111\u1ec1u th\u00e0nh ph\u1ea9m h\u1eefu d\u1ee5ng, hi\u1ec7u qu\u1ea3 r\u1ea5t cao trong vi\u1ec7c cung \u1ee9ng m\u1eb7t h\u00e0ng ra th\u1ecb tr\u01b0\u1eddng. Cho n\u00ean \u00fd t\u01b0\u1edfng b\u1ecb \u0111\u00e1nh tr\u00e1o, b\u1ecb l\u1ea5y c\u1eafp c\u0169ng l\u00e0 vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, tr\u01b0\u1edbc h\u1ebft l\u00e0 vi ph\u1ea1m ti\u1ebfng n\u00f3i c\u1ee7a l\u01b0\u01a1ng t\u00e2m, n\u1ebfu c\u00f2n c\u00f3 l\u00f2ng bi\u1ebft x\u1ea5u h\u1ed5.
\r\n D\u1ea1, m\u1ea1n ph\u00e9p xin th\u01b0a chuy\u1ec7n, \u1edf \u0111\u00e2y ch\u1ec9 n\u00f3i s\u01a1 n\u00e9t v\u1ec1 v\u0103n ch\u01b0\u01a1ng ngh\u1ec7 thu\u1eadt. Ng\u01b0\u1eddi s\u1ed1ng v\u1edbi ch\u1eef ngh\u0129a, h\u01a1n l\u00fac n\u00e0o h\u1ebft, c\u00e0ng c\u1ea9n tr\u1ecdng v\u1edbi con ch\u1eef, \u00fd t\u01b0\u1edfng, ngh\u1ec7 thu\u1eadt \u1ea5y, v\u1edbi con \u0111\u01b0\u1eddng v\u0103n \u2013 th\u01a1 m\u00ecnh \u0111\u00e3 ho\u1eb7c \u0111ang ch\u1ecdn \u0111i. L\u00f2ng t\u1ef1 t\u00f4n \u0111i li\u1ec1n v\u1edbi s\u1ef1 t\u1ef1 tr\u1ecdng; c\u00e1i l\u1ec5 ngh\u0129a t\u00fac tr\u1ef1c trong h\u00e0nh x\u1eed v\u1edbi t\u00e1c ph\u1ea9m v\u00e0 s\u1ed1ng ngh\u0129a t\u00ecnh v\u1edbi anh em b\u1ea1n b\u00e8 v\u0103n gi\u1edbi; lu\u1eadn chi\u1ebfn c\u0169ng t\u1eeb n\u1ed9i l\u1ef1c, t\u00e1c ph\u1ea9m. C\u00f4ng vi\u1ec7c th\u00ec n\u00ean nh\u00ecn tr\u00ean c\u00f4ng vi\u1ec7c m\u00e0 b\u00e0n; \u0111\u1ed1i v\u1edbi t\u00e1c ph\u1ea9m th\u00ec lu\u1eadn tr\u00ean ng\u00f4n b\u1ea3n (th\u01a1, v\u0103n\u2026) m\u00e0 suy x\u00e9t. Ch\u00fang ta hay b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa t\u00e1c ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng v\u00e0 \u0111\u1eddi s\u1ed1ng t\u00e1c gi\u1ea3 ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. Th\u1ebf r\u1ed3i, khi b\u00ecnh ph\u1ea9m l\u00e0 theo th\u00f3i quen, theo \u0111\u00e1m \u0111\u00f4ng, theo l\u1ea5y d\u01b0\u1ee3c, theo ch\u1ee7 quan c\u1ea3m x\u00fac hi\u1ec7n th\u1eddi ho\u1eb7c theo t\u01b0 ki\u1ebfn, t\u00e0 ki\u1ebfn trong \u0111\u00f3.
\r\n V\u0103n ch\u01b0\u01a1ng ngh\u1ec7 thu\u1eadt mang t\u00edn \u0111\u1eb7c th\u00f9, kh\u00f4ng nh\u01b0 nh\u1eefng ng\u00e0nh thu\u1ed9c l\u0129nh v\u1ef1c khoa h\u1ecdc mang t\u00ednh c\u1ee5 th\u1ec3, ch\u00ednh x\u00e1c. V\u0103n ch\u01b0\u01a1ng c\u00f3 s\u1ef1 m\u00f4 ph\u1ecfng, trong s\u1ef1 ch\u1eebng m\u1ef1c, cho ph\u00e9p \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. V\u0103n ch\u01b0\u01a1ng t\u00e1i di\u1ec5n qu\u00e1 kh\u1ee9, n\u00f3i l\u00ean hi\u1ec7n t\u1ea1i, k\u00fd th\u00e1c t\u01b0\u01a1ng lai. N\u00f3 kh\u00f4ng ph\u1ea3i 1 + 2 = 3 m\u00e0 l\u00e0 v\u00f4 c\u00f9ng t\u1eadn, tuy v\u1eady n\u00f3 c\u00f3 \u0111i\u1ec3m chung l\u00e0 hay, kh\u00f4ng tr\u00f9ng l\u1eafp, \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o, t\u1ef1 th\u00e2n t\u00e1c ph\u1ea9m v\u01b0\u1ee3t qua, v\u01b0\u01a1n l\u00ean, s\u1ed1ng m\u00e3i theo th\u1eddi gian, s\u1ed1ng m\u00e3i trong l\u00f2ng b\u1ea1n \u0111\u1ecdc. \u0110\u00f3 l\u00e0 th\u00e0nh c\u00f4ng, vinh d\u1ef1, h\u1ea1nh ph\u00fac c\u1ee7a t\u00e1c gi\u1ea3 trong \u0111\u1eddi c\u1ea7m b\u00fat. Do v\u1eady, khi n\u00f3i \u201c\u0111\u1ea1o v\u0103n\u201d kh\u00f4ng c\u00f3 ngh\u0129a a l\u00e0 a, b l\u00e0 b, kh\u00f4ng h\u1eb3n ph\u1ea3i gi\u1ed1ng h\u1ec7t con ch\u1eef m\u00e0 \u0111\u1ecdc l\u00ean nghe ph\u1ea3ng ph\u1ea5t phong v\u1ecb c\u1ee7a a v\u1edbi b, v\u1edbi c, v\u1edbi d n\u00e0o \u0111\u00f3\u2026 Nh\u01b0 v\u1eady c\u0169ng li\u1ec7t v\u00e0o tr\u1ed9m \u00fd t\u01b0\u1edfng r\u1ed3i! Hu\u1ed1ng n\u1eefa l\u00e0 l\u1ea5y ra m\u1ed9t d\u00f2ng th\u01a1, hai ba c\u00e2u ch\u1eef th\u01a1 ho\u1eb7c m\u1ed9t v\u00e0i c\u00e2u c\u0103n, m\u1ed9t hai \u0111o\u1ea1n v\u0103n, n\u1ed9i dung c\u00e2u chuy\u1ec7n, na n\u00e1 t\u00ecnh ti\u1ebft c\u00e2u chuy\u1ec7n\u2026
\r\n L\u00fac \u0111\u1ea7u t\u1eadp vi\u1ebft, c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng, c\u00e2u ch\u1eef, \u00fd t\u1ee9 t\u1eeb ti\u1ec1m th\u1ee9c \u0111\u00e3 \u0111\u1ecdc, nghe \u0111\u00e2u \u0111\u00f3 h\u1eb1n s\u00e2u ho\u1eb7c lo\u00e1ng tho\u00e1ng m\u1edbi \u0111\u00f3 c\u00f3 d\u1ecbp b\u1ed9c ph\u00e1t. Nh\u01b0ng sau th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a nh\u1eefng bu\u1ed5i \u201ct\u1eadp t\u1ec5nh\u201d, vi\u1ebft th\u00ec h\u00e3y n\u00ean c\u1ea9n tr\u1ecdng, d\u00f2 x\u00e9t l\u1ea1i \u00fd t\u1ee9, c\u00e2u ch\u1eef, b\u00e0i v\u1edf n\u1ebfu th\u1eadt s\u1ef1 l\u00e0 c\u1ee7a m\u00ecnh th\u00ec th\u1eadt s\u1ef1 c\u1ea7n coi c\u00f3 b\u1ecb nh\u1ea7m l\u1eabn, \u0111\u1ee5ng h\u00e0ng, \u00fd t\u01b0\u1edfng, \u00fd ngh\u0129a, c\u00e2u ch\u1eef, li\u00ean v\u0103n b\u1ea3n\u2026 hay kh\u00f4ng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 l\u00e0m kh\u00e1c \u0111i, s\u00e1ng t\u1ea1o kh\u00e1c \u0111i, hay h\u01a1n, bay b\u1ed5ng, thi\u1ebft tha, thi\u1ebft th\u1ef1c h\u01a1n. Ng\u01b0\u1eddi vi\u1ebft ch\u1ea5p nh\u1eadn v\u1ee9t \u0111i \u201c\u0111\u1ee9a con h\u01b0\u201d c\u00f2n h\u01a1n mang theo \u201c\u0111\u1ee9a con\u201d \u00e8o u\u1ed9t v\u00e0o \u0111\u1eddi. Ng\u01b0\u1eddi vi\u1ebft c\u00f3 th\u1ec3 \u201cx\u00e9 nh\u00e1p\u201d tr\u0103m ng\u00e0n m\u1ea3nh gi\u1ea5y, tr\u0103m ng\u00e0n l\u1ea7n c\u00e1i \u201cnh\u1ea5p chu\u1ed9t\u201d m\u00e1y t\u00ednh \u0111\u1ec3 c\u00f3 th\u1ec3 \u01b0ng \u00fd, t\u1ef1 s\u1ea3ng kho\u00e1i v\u1edbi s\u1ea3n ph\u1ea9m sau c\u00f9ng. L\u00fac \u0111\u00f3 n\u00e2ng ly tr\u00e0 m\u00e0 th\u01b0\u1edfng l\u00e3m c\u0169ng vui l\u1eafm thay. Ch\u1ee3t nh\u1edb, sinh th\u1eddi thi s\u0129 Ch\u1ebf Lan Vi\u00ean t\u1eebng n\u00f3i \u0111\u1ea1i \u00fd r\u1eb1ng, anh mu\u1ed1n \u0111em t\u00e1c ph\u1ea9m anh cho ng\u01b0\u1eddi kh\u00e1c \u0111\u1ecdc, \u0103n c\u1ee7a anh th\u00ec tr\u01b0\u1edbc ti\u00ean anh h\u00e3y \u0103n, ti\u00eau h\u00f3a n\u00f3 xem c\u00f3 ngon hay d\u1edf r\u1ed3i h\u1eb3n cho ng\u01b0\u1eddi kh\u00e1c \u0103n. Qu\u1ea3 l\u00e0 s\u00e2u s\u1eafc, ch\u00ed t\u00ecnh, ch\u00ed ngh\u0129a!
\r\n C\u1ed5 nh\u00e2n tr\u1ecdng l\u1ec5 ngh\u0129a, \u0111\u01b0\u01a1ng \u0111\u1ea1i tr\u1ecdng l\u1ec5 ngh\u0129a, ng\u01b0\u1eddi ch\u01a1i v\u0103n ch\u01b0\u01a1ng h\u00e1 l\u1ebd vi\u1ebft l\u1ec5 ngh\u0129a l\u1ea1i kh\u00f4ng c\u00f3 l\u1ec5 ngh\u0129a h\u00e0nh x\u1eed hay sao?! Anh t\u00e0i, ti\u1ebft th\u00e1o, tr\u01b0\u1ee3ng phu l\u00e0 \u0111i\u1ec1u qu\u00fd l\u1eafm thay!
\r\n Th\u1eddi \u0111\u1ea1i internet truy\u1ec1n kh\u1eafp th\u00e0nh ph\u1ed1 t\u1edbi th\u00f4n qu\u00ea, m\u1ecdi ng\u00f5 h\u1ebbm \u0111\u1ec1u c\u00f3 m\u1ea1ng internet. Sau m\u1ed9t c\u00fa \u2018nh\u1ea5p chu\u1ed9t\u201d th\u1ebf gi\u1edbi hi\u1ec7n ra v\u00f4 c\u00f9ng t\u1eadn, th\u01b0\u1ee3ng v\u00e0ng h\u1ea1 c\u00e1m c\u00f3 h\u1ebft. Ng\u01b0\u1eddi ch\u01a1i \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d r\u1ea5t nhi\u1ec1u, trong \u0111\u00f3 c\u00f3 gi\u1edbi v\u0103n ch\u01b0\u01a1ng. Th\u1eadt v\u00e0 gi\u1ea3 c\u0169ng r\u1ea5t nhi\u1ec1u trong c\u00e1i g\u1ecdi l\u00e0 t\u00e1c ph\u1ea9m. Nh\u1eefng c\u00fa like v\u00e0 b\u00ecnh lu\u1eadn tung h\u00ea ho\u1eb7c mi\u1ec7t th\u1ecb r\u1ea5t \u01b0 l\u00e0 d\u1eady s\u00f3ng nh\u01b0ng \u0111a ph\u1ea7n hi\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c trong \u0111\u1eddi s\u1ed1ng. N\u00f3 mang t\u00ednh qua loa, n\u1ec3 nang, b\u1ea5m like \u0111\u1ec3 k\u1ebft n\u1ed1i, b\u00ecnh lu\u1eadn cho th\u00eam thi\u1ebft th\u00e2n ho\u1eb7c v\u00ec m\u1ed9t \u0111\u1ed9ng th\u00e1i n\u00e0o \u0111\u00f3. Kh\u00f4ng \u00edt ng\u01b0\u1eddi ph\u00e1t ng\u00f4n d\u1ef1a tr\u00ean m\u1ed9t d\u00f2ng t\u00e2m tr\u1ea1ng n\u00e0o \u0111\u00f3 c\u1ee7a b\u1ea1n b\u00e8 tr\u00ean \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d \u0111\u00e3 v\u1ed9i l\u1ea5y \u0111\u00f3 v\u00e0 b\u00ecnh ph\u1ea9m mang \u0111\u1ea7y t\u00ednh v\u00f5 \u0111o\u00e1n, m\u01b0\u1ee3n gi\u00f3 b\u1ebb m\u0103ng, m\u1ea1 l\u1ecb, mi\u1ec7t th\u1ecb ng\u01b0\u1eddi kh\u00e1c m\u00e0 ch\u01b0a tr\u1ef1c di\u1ec7n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ec9 nghe mang m\u00e1ng r\u1ed3i ba ch\u1edbp ba nh\u00e1ng ph\u00e1n nh\u01b0 l\u00e0 \u0111\u00e3 th\u1ea5u su\u1ed1t, r\u1ea5t \u01b0 l\u00e0 ba ph\u1ea3i. Nh\u01b0ng b\u00ecnh lu\u1eadn \u0111\u00f3 v\u00f4 t\u00ecnh\/ c\u1ed1 t\u00ecnh x\u00fac ph\u1ea1m ng\u01b0\u1eddi kh\u00e1c c\u0169ng \u0111\u00e3 vi ph\u1ea1m v\u00e0o uy t\u00ednh, danh d\u1ef1, nh\u00e2n ph\u1ea9m ng\u01b0\u1eddi kh\u00e1c r\u1ed3i!
\r\n Ng\u01b0\u1eddi c\u1ea7m b\u00fat c\u1ea7n t\u1ef1 th\u00e2n \u0111\u1ee9ng d\u1eady. V\u0103n ch\u01b0\u01a1ng l\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ed9c h\u00e0nh trong l\u00fac s\u00e1ng t\u1ea1o. H\u00e3y \u0111\u1ec3 t\u00e1c ph\u1ea9m vang d\u1eady nh\u01b0 ti\u1ebfng g\u1ea7m S\u01b0 t\u1eed! T\u00e1c gi\u1ea3 h\u00e3y \u1ea9n m\u00ecnh \u0111i, l\u00e1nh ti\u1ebfng. S\u1ed1ng cho ngh\u0129a kh\u00ed, ch\u00ed t\u00ecnh tr\u01b0\u1edbc sau nh\u01b0 nh\u1ea5t th\u00ec ng\u01b0\u1eddi m\u1edbi qu\u00fd tr\u1ecdng, qu\u1ef7 th\u1ea7n m\u1edbi kinh. L\u1ea1i n\u1eefa, th\u00e2n mi\u1ec7ng \u00fd ch\u00fang ta hi\u1ec3n b\u00e0y nh\u01b0 th\u1ebf n\u00e0o th\u00ec Th\u00e1nh Th\u1ea7n ng\u1ef1 hai vai m\u00ecnh ghi nh\u1eadn h\u1ebft, g\u01b0\u01a1ng soi nh\u00e2n qu\u1ea3 chi\u1ebfu hi\u1ec7n kh\u00f4ng m\u1ea3y may sai ch\u1ea1y. B\u1ea3o tr\u1ecdng tr\u00ean \u0111\u01b0\u1eddng ch\u1eef ngh\u0129a lu\u00f4n l\u00e0 s\u1ef1 c\u1ea3nh gi\u00e1c cao \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi c\u1ea7m b\u00fat t\u1eeb t\u1eadp t\u1ec5nh t\u1edbi kh\u00f4ng chuy\u00ean v\u00e0 d\u1ea7n v\u00e0o chuy\u00ean nghi\u1ec7p.
\r\n D\u1ea1 th\u01b0a, cu\u1ed9c ch\u01a1i n\u00e0o c\u0169ng c\u00f3 lu\u1eadt ch\u01a1i. Ch\u00fang ta c\u1ea7n ch\u01a1i \u0111\u1eb9p \u0111\u1ec3 c\u00e1i \u0111\u1eb9p c\u00f2n t\u1ed3n t\u1ea1i, ph\u00e1t chi\u1ebfu, \u0111\u1ec3 khi soi m\u1eb7t m\u00ecnh tr\u00ean t\u00e1c ph\u1ea9m kh\u00f4ng h\u1ed5 th\u1eb9n, x\u1ea5u h\u1ed5 v\u1edbi tr\u00f9ng tr\u00f9ng con ch\u1eef, tr\u00f9ng tr\u00f9ng \u00fd ni\u1ec7m.
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